Fellow

Massimo Giovanardi joined the University of Bologna as an Associate Professor after having served the Stockholm University and the University of Leicester, where he acquired a specific expertise in the area of ‘place branding’ – an umbrella term for research in place marketing, destination image and place-of-origin effect. More broadly, his research approach takes sociological perspectives to understand the processes whereby places are marketed, communicated and consumed. His contributions have been published on Annals of Tourism Research, Marketing Theory, Journal of Marketing Management, Journal of Business Research and other topical academic journals about territorial development.

She is a PhD candidate in Aesthetics at the University of Rome Tor Vergata (Philosophical-Social Sciences). She holds a PhD in Aesthetics from the University of Bologna (Architecture), from which she also received an MA in Visual Arts and a BA in Philosophy. Since 2013 she has been a tutor for graduate courses in “Theory of Creative Processes” and “Everyday Aesthetics” in the Fashion Culture and Management program, Department for Life Quality Studies, University of Bologna. She has taught "Aesthetics of Design" at the University of Florence in collaboration with Tongji University (Shanghai). Her areas of expertise are Everyday Aesthetics, Aesthetics of Design, Aesthetics of Fashion, Aesthetics of New Technologies and Deweyan Aesthetics. She has presented her research in the framework of several international conferences and authored a book, L’estetico e il quotidiano: Design, Everyday Aesthetics, esperienza (2019), and a number of essays and book chapters on these topics. She is currently book review editor of Studi di Estetica – Italian Journal of Aesthetics, and member of the editorial board of the “International Lexicon of Aesthetics”.

Full Professor of Marketing and Management (since 2001), Department of Management,  School of Economics, Management and Statistics, University of Bologna, where he teaches (in English) Principles of Management (degree course of studies in Business and Economics) and Marketing (degree course of studies in Business and Economics)
Director of the Master Program in Management “Master in Gestione d'Impresaâ€, School of Economics Management and Statistics and Alma Graduate School, Bologna
Coordinator of the postgraduate area Design Fashion and Luxury Goods at Alma Graduate School, Bologna
Member of the Albo dei Revisori per la Valutazione dei Programmi e Prodotti di Ricerca Ministeriale, MIUR
He teaches, in Italian and in English, courses of  Brand Management, Channel Management, Business to Business Marketing, Marketing, International Marketing in Master programs and EMBA and in management development programs in different Business Schools and firms, mainly at Alma Graduate School of  Bologna
He does research in marketing, mainly focusing on management of distribution networks at the international level, on consumer behavior and hedonic consumption, on loyalty, on branding, and on international marketing. Research, consulting and teaching projects have been developed with medium sized and large companies such as Fiat Auto, Volskwagen-Audi, Ferrari,  Autostrade per l'Italia, Telecom Italia, Credem, Conad, Seat Pagine Gialle, SergioRossi, Furla, Ducati, Vicini-Zanotti, Conserve Italia - Cirio, Alessi
Reviewer for the journal “Mercati e Competitivitàâ€, peer reviewed journal of the Italian Marketing Society (Società Italiana di Marketing)
Member of the European Marketing Academy
Member of the Italian Academy of Management (Accademia Italiana di Economia Aziendale)
Member of the Italian Marketing Society (Società Italiana di Marketing)
Member of editorial committee of the peer reviewed management journal “Sinergie† (Italy)

Alessia Mariotti was the head of the Center for Advanced Studies in Tourism (Rimini Campus) between 2014 and 2018 and is  Associate professor in Economic Geography.

Her main research interest are: cultural heritage, culture and local identity in a regional development perspective, clustering dynamics of local tourism development, territorial partnership strategies and territorial promotion policies for sustainable tourism development, management plans and monitoring indicators for World Heritage sites, cultural routes and cultural itineraries.

She teaches Tourism Systems and Cultural Itineraries, Tourism Geography, Cultural Geography of Tourism, Economic Geography, Geography of Development, Geographic Information Systems and Cartography and Travel Simulation.

In 2000, Fabio Massaccesi got a bachelor’s degree in History of Art at the University of Bologna and later, from 2002 to 2003, he specialized in the same subject. In the two following years he received a scholarship and had a working experience at the Fondazione Roberto Longhi in Florence.

After getting a Ph.D. degree in History of Art at the University of Bologna in 2008, from January 2010 untill the end of 2013, he was Post Doctoral Researcher Fellow in History of Medieval Art at the same University. Meanwhile, from March to December 2010, he also gained experience as Visiting Academic at the University of Warwick (Coventry, U.K.).

In 2013, he got a Business’ degree in Fashion Journalism and Communication (Eidos, Rome) and, after many collaboration with fashion designers, press offices and fashion magazine (such as Io Donna - Corriere della Sera or Sport and Street) of Milan, he moved in Bologna and started his working experience as Director of the Archive and exhibition spaces of  the Fashion Research Italy Foundation. From September 2015 to March 2018 he managed the recording project of the Renzo Brandone Fund (archive of 30,000 textile design drawings) and coordinates the Fashion Photography Archive, addressed to companies from the Emilia Romagna manufacturing sector (Aeffe Group, Borbonese, La Perla, Les Copains, Woolrich and many others).

 He was lecturer in many congresses focused on fashion archives: recently “l’Archivio come linguaggio” in “Impresa, archivi e storytelling” organized by Fondazione Fitzcarraldo (Mantova 20st September 2016), and “l’Archivio come software dell’impresa moda” in Fashion Cultural Heritage” organized by Federmoda, CAN and University of Milan (Milan, Palazzo della Regione, 20th March 2018)

Fabio Massaccesi has being teaching in several course related to the fashion system, among the others:

• in the Fashion Communication and New Media course at the Marangoni Institute of Milan where, from 2014 to 2016, he taught Moderne Cultures, Fashion literatures and History of Art and Fashion
• in the Architettura per la Moda course at Fondazione Fashion Research Italy of Bologna, from 2017-2018, he taught “Beyod the Fashion System”
• at the CLAM Faculty of Letters and Philosophy of the Rimini department of the University of Bologna, from 2017 to 2018 he taught “Fashion Photography: between Memory and project”

Enrica Picarelli is research associate at Bologna University, where she studies cultural sustainability in fashion. She holds a Ph.D in Cultural and Postcolonial Studies of the Anglophone World from “L’Orientale” University of Naples and has been “Michael Ballhaus Fellow” at the Centre for Digital Cultures, Leuphana University, from 2011 to 2013. She has published extensively in international journals and peer-reviewed publications on topics relating to digital media, television studies, and African fashion. She is the author of the research blog Afrosartorialism (afrosartorialism.net ) and a regular contributor of the art magazines Something we Africans Got and The Art Momentum.

Senior Assistant Professor (tenured) in Semiotics (M-FIL/05), Bologna University, Rimini campus, Department for Life Quality Studies.

Giampaolo Proni’s main research field is Charles Sanders Peirce’s theory of signs and the development of interpretive semiotics; in particular he specialised on the theory of Abduction. His first research activity was with Umberto Eco in 1980, first as a graduate student then within the Ph.D. program under his supervision. Starting from a semiotic theoretical ground, he extended his research scope to design theory, during his work at Milan Polytechnic, from 1996 to 2004, before joining the fashion programs started in Rimini by Bologna University. In this approach design and project are the logical development of Peirce’s pragmaticism as a method common to science, art and politics. 

Proni’s recent topics in applied semiotic research have been the analysis of commercial and urban spaces and of digital technology supports for Cultural Heritage.

Among his recent books and papers: La semiotica di Charles S. Peirce. Il sistema e l'evoluzione (Aracne 2017); "Deviner ou ne pas deviner?", in Le Signe des trois. Dupin, Holmes, Peirce, (Presse Universitaire de Liége 2015); "Umberto Eco and Charles Peirce: A slow and respectful convergence", in Semiotica, vol. 206, 2015; "Da Peirce a Sennett: pragmatismo e progetto", in Su Peirce. Interpretazioni, ricerche, prospettive (Bompiani 2015); “Il paesaggio dei segni per la fruizione del Cultural Heritage” / “The Panorama of Signs for Cultural Heritage Experience”, in Design & Cultural Heritage (Electa 2013); La lista della spesa e altri progetti (FrancoAngeli 2012).