Research Fellowships and Scholarships

L’efficacia sensibile: sensorialità e presenza nei media Audiovisivi (ITA)

Supervisor: Gianpaolo Proni
Fellow: Lucio Spaziante
Period: 01/06/2016 – in progress

ABSTRACT
Audio-visual media contribute to making the agenda of the main media events concrete and sensory, and become an essential instrument for the construction of realities. Thus, we could speak of a true and proper sensory efficacy in reference to that dimension that is activated by the production and experience of audio-visual media, which is able to provide “presence effects”, with a very advanced, way more pervasive and significant than the past sensory outcome.
The research will take into account new perspectives on media analysis of social events of historical relevance by documenting those situations in which audio-visual media played a key role in the representability of reality; in which the role of testimony has emerged; where the function of documentation and media witnessing has been central.

Moda tra Heritage e Turismo. Studi/Modelli e strategie per la valorizzazione del patrimonio culturale e del sistema locale territoriale in Romagna (ITA)

Supervisor: Daniela Calanca
Fellow: Gianluigi Di Giangirolamo
Period: 01/03/2016 – in progress

ABSTRACT
The project aims at collecting and studying bibliographical and documentary material from both international and national frameworks, the in-depth analysis and development, both practically and theoretically, of new models and strategies in relation to the formula “Fashion between Heritage and Tourism”. The following contents will be developed in a transdisciplinary way:
The relationship between Fashion and Tourism within the field of Cultural Heritage
Fashion and Cultural Heritage in Italy; "The Cities of Fashion", "The Fashion Districts" (Romagna)
The relationship between Fashion and Cultural Tourism: creativity and local development
Fashion and costume itinerary (for a national and regional network)
Proposal for a dynamic model of Cultural Heritage Travel (CHT)
Proposal for an online guide model

L'archivio come dispositivo di comunicazione per le imprese della moda (ITA)

Supervisor: Antonella Mascio
Fellow: Elisa Tosi Brandi
Period: 01/12/2013-30/11/2014

ABSTRACT
The year-long study concerned the analysis of the communication strategies adopted by fashion companies, based on their own archive and aimed at the reinforcement of the brand’s identity and the cultural value of the company itself.
Goal of the research was the study of fashion companies which belong to the districts of S. Mauro Pascoli and S. Giovanni in Marignano, in order to emphasize the cultural and communicative strength of their archive, by both analysing advertising campaigns where terms such as “archive”, “heritage”, “vintage”, or objects inspired by past collections, or openly vintage were used, and by displaying these materials in shop windows and exhibitions.
These case studies have been compared to other companies located in Emilia-Romagna, and to better-known Italian companies such as Ferragamo and Gucci.

La qualità della vita a Rimini. Una prospettiva storica (ITA)

Supervisor: Alberto Malfitano
Fellow: Andrea Giovannucci
Period: 15/10/2013-14/08/2015

ABSTRACT
The research aimed at the historical analysis of the concept of well-being in the Province of Rimini in the aftermath of WWII.
The specific focus of the research was on the modalities with which the post-war growth phase was perceived by local people in terms of collective well-being.
Due to a lack of a clear definition of well-being in historical terms, the research had an experimental connotation, by taking into account the ways in which the concept of well-being has been declined in the time span here analysed but, at the same time, by assuming “the state of health of a territory and of its inhabitants” as a valid parameter for the quantification the quality of life of a city as today as in the 40s or 50s.

La teoria della moda nell’epoca dell’esteticità diffusa (ITA)

Supervisor: Giovanni Matteucci
Fellow: Stefano Marino
Period: 15/03/2013-31/03/2016

ABSTRACT
The research was aimed at discovering the existence – despite what several scholars have so far maintained – of a real tradition of philosophy of fashion from the late 18th century to now. This investigation led to the publication of a few short works and above all to the selection of a set of contributions by various thinkers who are active in this field of study, in order to realize a collection of papers in English on the philosophy of fashion. It will also lead in the next future to a monograph in Italian on the same subject. In order to achieve this goal, a publication proposal was developed and submitted to various important publishing houses. After a meticulous peer-review process an agreement was reached with Bloomsbury Publishing: the book is going to appear in December 2016.

Archivi della Moda. Una ricerca socio-culturale in progress (ITA)

Supervisor: Simona Segre-Reinach
Scholar: Mariafrancesca Stella
Period: May-October 2015 / June-November 2016

ABSTRACT
Goal of this project was the analysis, with an interdisciplinary methodology, of the artistic, historical, social and economical value of a cultural and/or industrial reality, its role in the field of fashion broadly speaking – hence meant as an intersection between body, dress and culture – and the in-depth consideration of various dimensions that involve productive and/or service levels.
The project also aimed at the study of the classification methodologies of already existing fashion items, in order to develop a new classification standard which could be applied to Archivi di Ricerca “Mazzini”. The project thus had a local valence, that is to say the valorisation of the territory, but also had a theoretical relevance in terms of Fashion Studies.

Fashion Device. La rappresentazione e la comunicazione della moda italiana dagli anni Sessanta a oggi (ITA)

Supervisor: Federica Muzzarelli
Scholar: Chiara Pompa
Period: March-August 2015 / May- July 2016

ABSTRACT
The project aimed at filling the gap that exists on the web through the creation of a portal dedicated to fashion, which is able to allow the access to scientific contents systematically organized and punctually updated, thanks to latest generation technology solutions. Its goal was also to provide a multimedia channel through which both Made in Italy crucial steps and the intersection moments between the Fashion System and the Mass Media System could be grasped.
In order to achieve all this a glossary has been realized. Each entry is accompanied, thus substantiated by the support of a selection of various typologies of documents i.e. essays, brief reports and timelines.