Repositioning of a seaside destination after the Covid-19 pandemic

research, third mission

The Covid-19 health emergency has quickened the rethinking of mature coastal destinations which are required to renew their products, to diversify their offer and to reduce tourism seasonality in order to be economically sustainable. This research is based on the study case of the Municipality of Cattolica (in the region of Emilia-Romagna) and it investigated the potentiality of local resources to nourish a sustainable and profitable Sports Tourism.

Period of the project: 21/01/2021 – 15/07/2021

Scientific Coordinator: Massimo Giovanardi

Team of research: Giampaolo Proni, Anna Cicchetti

Keywords: destination positioning; destination management; sports tourism

Funded by: Unirimini

Contacts

Massimo Giovanardi

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