Wildrise - Transforming Regenerative & Immersive outdoor Sport Experiences
A new way to experience Europe's mountain territories — where outdoor sports, nature and local communities grow stronger together.
Europe's mountain and rural territories are some of the most extraordinary places on the planet. They hold biodiversity, cultural memory, and a quality of life that can't be manufactured.
wildRISE starts from a simple conviction: outdoor sports can be a force for regeneration. When people move through a territory consciously — running its trails, restoring its paths, discovering its producers — they don't just enjoy it. They strengthen it.
Through a gamified digital platform, real-life events and policy tools for local authorities, wildRISE is building a replicable model that any European region can adopt to make outdoor sports and nature-based tourism genuinely sustainable.
Research group: Paolo Figini, Lorenzo Masiero, Laura Vici, Judit Zoltan