Semiotics of Digital Mediation.

In this lecture, I revisit Peeter Torop’s influential “Semiotics of Mediation” (2012) to explore how his framework can be rethought in light of today’s digital condition. Building on the notion of the “digital semiosphere”, I propose extending Torop’s typology to include algorithmic, platform-based, and automated mediation – forms unique to our computational environment. I examine how algorithms, metadata, and interfaces shape cultural communication, memory, and self-reflection, arguing that meaning-making now occurs through complex human–machine assemblages. My aim is to outline a renewed semiotics of mediation capable of addressing the increasingly active role of non-human agents in cultural semiosis.