research
Empowering ADRION area tourism innovation is the way to safeguard the socio-economic growth of the area. Infact, Tourism represents one of the most important industries of the area, which counts four countries (Italy, Greece, Croatia, Slovenia) in the world top 40 in 2015 (ref. Travel & Tourism Competitiveness Index - TTCI). Anyway, Tourism in this area has to cope with changes in demand and tourist behavior, over the emerging of new markets and the socio-economic crisis.
The project aims at improving the innovation capability of ADRION area tourism sector, relying on innovative products, processes and services that can supplement natural and cultural offers.
The project will network the transnational ADRION quadruple helix tourism community into an Adriatic Ionian Tourism Technology Platform with active involvement throughout the project. A “Tourism Innovation Observatory” will provide a platform for modeling ADRION innovative tourism, equipped with a “Tourism Innovation Decision Support System” providing the ability to evaluate the impact of potential interventions on the competitiveness and sustainability of tourism destinations, structures and services.
Based on a wide consensus built in the area among quadruple helix stakeholders, a “Strategic Agenda on Innovation in Tourism” will be produced for the enhancement of tourism innovation, in combination with an Action Plan issuing policy recommendations and guidelines for investments as well as potential accessible funding.
It is expected that the project will simulate a paradigm shift in tourism policies and investments through its innovative approach and enrolled tools. On the other hand it is expected to provide a permanent and lasting effect in regional and local strategies on tourism by technology transfer and capacity building of both public and private sectors and leading to a regional tourism innovation system in the area.
Period of the project: 2017-2019
Scientific Coordinator: Cristina Bernini
Keywords: innovation capability; tourism; local development, economical growth
Funding programme: Interreg Adriatic – Ionian (Adrion) - 1) Innovative and smart region - Support the development of a regional innovation system for the Adriatic-Ionian area
Website: https://innoxenia.adrioninterreg.eu/