VALUE PLUS

to cultural districts for the tourist enhancement of the cross-border area

Central to the project is the District Governance Model, which encourages innovation through the involvement of various stakeholders, including young people, universities, cultural associations, tourism operators, and the local community. VALUE Plus will expand existing districts and establish three new ones, guided by a jointly developed Meta-District Strategy translated into a cross-border Action Plan. 

Project specific objectives

  • To develop a crossborder district strategy that will lead to the definition of an action plan for the development and promotion of the districts in the programme area
  • To improve the skills of current/future operators on the development of sustainable tourism offer
  • To increase awareness on the value of cultural resources of students and economic operators will improve the offer in the long term
  • To implement a coordinated and integrated management of the sustainable tourism offer of the districts, through the sharing of knowledge and the mapping on a single platform, allowing for the promotion and strengthening of the districts’ network
  • To enhance the accessibility of the cultural districts through the implementation of pilot actions, including the innovation of cultural hubs and the enrichment of the Adriatic-Ionian tourist routes

 

It is governed by a cooperation agreement pursuant to art. 15 L. 240 between the Emilia-Romagna Region and Alma Mater Studiorum - University of Bologna - Centre for Advanced Studies on Tourism CAST who undertake to cooperate for the implementation of the project named ‘LIBECCIO -sustainabiLIty of tourism By Enhancing Cooperation and dIgital transfOrmation’ - Project ID Euro-MED0200672 Interreg Euro MED Programme.

Scientific advisor: Patrizia Battilani

Project duration: from 11/07/2024 to 07/31/2026

Co-participation: the Emilia-Romagna Region recognizes € 25.990,00 euros to CAST, the CAST co-participates with € 3.000,00.

 

Contacts

Patrizia Battilani

Go to the website