research
The rurALLURE action aims to leverage the state-of-the-art in information technologies in order to promote rural museums and heritage sites in the vicinity of major European pilgrimage routes. The goal is to foster symbiosis between the rural environment and the pilgrimage routes, thus enriching the pilgrimage experience wtih the vast cultural heritage that most often goes unnoticed.
RURALLURE will connect cultural heritage collections and venues to present Europe’s cultural heritage in the wider historical and geographical context, leveraging the role of museums in preserving and managing cultural heritage, and collaborating with national and transnational associations to develop and promote cultural tourism. It will also foster sustained cooperation between museums and heritage sites to increase European public interest, cultural tourism and the innovation potentials of these institutions for heritage sciences and the cultural and creative sectors. Finally, it will conduct work to identify gaps and obstacles, as well as best practices and fields where research and innovation can develop new solutions for successful cooperation.
Period of the prioject: 2021-2023
Scientific Coordinator: Alessia Mariotti
Lead partner: Universidade De Vigo (Spain)
Keywords: rural museums, cultural heritage, pilgrimage, cultural tourism
Funding programme: Horizon 2020 - SC6-TRANSFORMATIONS-2020
Website: https://cordis.europa.eu/project/id/101004887
Facebook page: https://www.facebook.com/rurallure/