This course focuses on the Chinese market and is an opportunity to discover the profile of the Chinese traveller. It will be useful for Tourism and Cultural operators that want to discover this market.
The course will allow Tourism and Cultural operators to integrate the specific knowledge of the Chinese market in their business strategy.
This will increase tourists‘ satisfaction that, in turn, will promote an efficient world of mouth and will make easier for Chinese tourists to come back to Italy.
In particular, there will be a focus about how to communicate Italian tourist products and how to integrate relevant aspects of the Chinese culture in the offer.