Providing data to companies requires operational and statistical skills. Improvising the interpretation of Travel data is difficult due to its peculiarities. At the same, this limit offers opportunities for the valorization of a scientifical approach in the Travel sector.
This course presents a methodology able to transform Travel data in strategical information.
Participiants are expected to develop skills in the organization and analysis of Travel databases as well as in the efficient communication of results.
The statistical analysis represents a scientific support to estimate consumption models, to evaluate the operating surplus, to segment clients, to evaluate the satisfaction and the quality of services.
Microsoft Excel is the tool used for logic and research functions, the data analysis menu, tables and pivots.
The course is taken by experienced University professors and experts in Travel data analysis.
The Programme focuses on the:
Communication of travel business intelligence results